


Commerical
Commercial, Wholesale, Tenders and Procurement
This Division services major business customers and high value high volume business much of which is once off tender business. This high turnover in this area generates substantial discounts on purchases and enables this division to operate a procurement service for companies in remote locations who would not have access to these discounts. This division maintains daily contact with the company`s dealer and distribution network ensuring product requirements are met on a timely basis as well as introducing new products and regular dealer visits to
assist with ordering, merchandising and stock control.
Major non-dealer customers include those in the real estate business, the mining and petroleum industry, the hotel industry, aid donors, government and major business houses.
This is the engine room of the business driving the turnover required to meet agency and distributorship targets set by suppliers.
Brian Bell & Co. Ltd has the sole distributorship and agency for leading brand names like, LG Electronics domestic appliances and audio videos systems,
Electrolux for both household and commercial products, Sharp audio video products, Kelon Air Conditioning, Fujiaire, Fisher & Paykel, Simpson, Chef, Westinghouse appliances, NAD Hi-Fi system and others.
The Division also markets on a wholesale basis to dealers and re-sellers including our own retail stores, a number of house branded products produced for us by quality assured OEM manufacturers. These products are of a high quality and are reasonably priced.
























